Macy’s Partners with Olympic and X Games Gold Medalist Shaun White for New Men’s Clothing Line: WHT SPACE
The limited-edition capsule collection focuses on pieces that are bold and modern, yet easy to wear
NEW YORK–(BUSINESS WIRE)–Feb. 18, 2016– Macy’s and Shaun White have joined forces to create WHT SPACE, a new and exclusive menswear line that reflects White’s adrenaline-pumping, eclectic style. A professional athlete who has amassed numerous titles and accolades in both skateboarding and snowboarding over the course of a distinguished career, White tapped his influences from sports, music and fashion to create an “extreme style” collection for the trendy and active millennial guy. The capsule collection will consist of fashion-forward staples that are highly wearable and capture the faster sides of White’s style. The limited-time collection will be available in approximately 175 Macy’s stores and on macys.com in mid-June.
“Shaun White is an icon in the world of extreme sports, and his cool style is emulated by fans around the world,” said Durand Guion, Macy’s vice president/fashion director of men’s. “WHT SPACE puts a twist on casual and offers product that is effortlessly stylish and as dynamic as Shaun is.”
The range is centered around the style mantra of refined exuberance, comprised of directional takes on wardrobe essentials, including abstract print, short sleeve wovens, statement tees, and embellished bomber jackets. Whimsical prints meet expert tailoring and slim fits, and details such as metallic hardware adorns classics as edgy yet urbane updates. WHT SPACE channels White’s thrill-seeking liveliness and combines it with his worldly scope in a line of apparel that is thoroughly modern.
“This line for Macy’s is exciting for me because it represents what I’m wearing now—my style and my taste,” said White. “Macy’s is such an iconic brand and my first choice for a home for this line.”
WHT SPACE will be available for a limited time only, launching in approximately 175 Macy’s stores and on macys.com in mid-June. Items will range in price from $24-$29 for tees, $49-$59 for woven shirts, $59-$69 for denim and $89-$299 for outerwear.
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 730 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.
About Shaun White
Shaun is a two-time Olympic Gold Medalist, winner of 24 Winter and Summer X Games medals in snowboarding and skateboarding, and the lead guitarist in an LA-based rock band. He is the CEO of Shaun White Enterprises and the face of others. He is now the owner and operator of Air + Style, the international music and sport festival. shaunwhite.com
Source: Macy’s, Inc.