American Airlines Continues Investment in Customer Experience with Refreshed, Collector’s Item Amenity Kits
Limited-edition amenity kits pay tribute to American’s heritage airlines
FORT WORTH, Texas, February 3, 2015 – Starting this month, American Airlines will be upgrading the premium experience for its customers and paying tribute to the proud history of its employees around the world with all-new amenity kits for most international and transcontinental flights, featuring special, limited edition kits that honor nine airlines that laid the foundation for the new American. Every First Class and Business Class kit contains an improved collection of personal care products selected specifically for the modern traveler.
“We have more than 100,000 employees, each with their own unique story, and these retro amenity kits are a small tribute to the heritage of their careers and their legacy carriers,” said Fernand Fernandez, American’s vice president – Global Marketing. “Customers will also identify with the historic logos and colors of the companies that now form the fabric of the modern-day American Airlines. The all-natural, boutique toiletry products from Red Flower®, a New York-based, eco-friendly beauty and lifestyle brand complete the experience.”
The new amenity kits represent the latest in $2 billion in investments as American continues “going for great” with fully lie-flat seats; international Wi-Fi; more in-flight entertainment options and power outlets; a new, modern design for Admirals Club lounges worldwide; and an upgraded assortment of complimentary healthy food, cocktails and more.
The heritage kits serve as a reminder of American’s beginnings and the many men and women who forged together to form the world’s largest airline. Each individual carrier brought with it thousands of employees and a proud history. The collectors’ items will revive the colors and logos of the following airlines, past and present:
|Trans World Airlines (TWA)
Customers can experience the retro-themed heritage amenity kits through January 2016 when they travel in international Business Class or transcontinental First Class. They are contained in a stylish, felt case inspired by designer bags, sized specifically to be re-used as a mini-tablet computer case. The legacy themes will debut in batches of three every four months.
While these kits play up American’s retro branding, the airline took a forward-looking approach to selecting the personal travel products contained inside. The heritage amenity kits in international Business Class contain fabric lining, a pair of socks and an eye mask styled with the colors of a specific airline, a toothbrush and toothpaste, Scope® mouthwash, covers for Bose® QuietComfort® Acoustic Noise Cancelling® headsets provided with each seat, earplugs, a pen, tissues and hand lotion, lip balm and wipes by Red Flower®.
The heritage amenity kits in transcontinental First Class contain the fabric lining, socks and eye mask with airline branding, a toothbrush and toothpaste, earplugs, and the trio of Red Flower® products.
International First Class customers will receive new, larger kits, containing a pair of plush socks and an eye mask, Scope® mouthwash as well as covers for Bose® QuietComfort® Acoustic Noise Cancelling® headsets, a toothbrush and toothpaste, earplugs, pen, tissues and the three Red Flower® products in addition to Red Flower’s® face lotion. Customers will also receive upgraded pajamas in a color-block pattern and non-skid, 100 percent cotton terry slippers.
In addition, for the first time, American is rolling out amenity kits in Business Class on its transcontinental service between New York and Los Angeles and San Francisco, as well as Miami and Los Angeles. These kits contain a pair of socks and eye mask, a toothbrush and toothpaste, earplugs, and the trio of Red Flower® products.
For more information on American’s $2 billion investment in the customer experience, please visit aa.com/goingforgreat.
About American Airlines Group
American Airlines Group (NASDAQ: AAL) is the holding company for American Airlines and US Airways. Together with wholly owned and third-party regional carriers operating as American Eagle and US Airways Express, the airlines operate an average of nearly 6,700 flights per day to 339 destinations in 54 countries from its hubs in Charlotte, Chicago, Dallas/Fort Worth, Los Angeles, Miami, New York, Philadelphia, Phoenix and Washington, D.C. The American Airlines AAdvantage and US Airways Dividend Miles programs allow members to earn miles for travel, vacation packages, car rentals, hotel stays and everyday purchases. Members of both programs can redeem miles for tickets as well as upgrades to First Class and Business Class. In addition, AAdvantage members can redeem miles for vacation packages, car rentals, hotel stays and retail products. American is a founding member of the oneworld alliance, whose members and members-elect serve nearly 1,000 destinations with 14,250 daily flights to 150 countries. Connect with American on Twitter @AmericanAir and Facebook.com/AmericanAirlines and follow US Airways on Twitter @USAirways.
SOURCE American Airlines