Calvin Klein, Inc. Announces Global E-Commerce Expansion Plan for calvinklein.com
NEW YORK–(BUSINESS WIRE)–Dec. 19, 2014– Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. (NYSE:PVH), today announced that the company has commenced a global e-commerce expansion strategy for calvinklein.com that will culminate in the operation of direct e-commerce in more than 20 countries by the end of 2016.
Individual websites, customized by market, share a consistent look and feel but are localized by product offering and site functionality to meet consumer preferences and needs within each market. The roll-out, anchored by the re-launch of the company’s digital flagship in the U.S., has expanded throughout Europe, North America and South America and will continue across Asia, providing a premium brand and shopping experience worldwide. Sites will launch both on desktop and mobile, with social media integration.
“This launch is impactful in both its geographic scale and level of customization,” said Steve Shiffman, Chief Executive Officer of Calvin Klein, Inc., “It reflects our commitment to reinforce the Calvin Klein brand identity across the globe, while also creating a personalized shopping experience within each individual market. Through meticulous consideration of consumer behavior, user experience and regional merchandising, we have positioned our e-commerce sites to serve as the focal point of the consumer’s interaction with the brand – all while maintaining the integrity of a universal message and aesthetic.”
All e-commerce sites globally will feature a vast assortment of company product, along with licensed categories, across men’s and women’s Calvin Klein Jeans and Calvin Klein Underwear, with regional offerings of Calvin Klein fragrances, Calvin Klein apparel and accessories, Calvin Klein Performance, Calvin Klein Home, and children’s products in available markets. Building on the company’s integration of content and commerce, the “show yours. #mycalvins” global social media campaign will be visible across the newly launched e-commerce sites via user-generated photo galleries featuring fans of the brand showcasing the iconic waistband of their Calvin Klein Underwear.
With newly introduced sites now live in 14 European markets, as well as Brazil, the expansion is underway. Launches across Europe include: Austria, Belgium, Denmark, Finland, France, Germany, Italy, Ireland, Luxembourg, The Netherlands, Poland, Spain, Sweden and the United Kingdom. Expansion will continue globally via the implementation of direct e-commerce sites across Asian markets beginning in 2015 and rolling out over the next two years.
Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Product lines under the various Calvin Klein brands include women’s dresses and suits, men’s dress furnishings and tailored clothing, men’s and women’s sportswear and bridge and collection apparel, golf apparel, jeanswear, underwear, fragrances, eyewear, women’s performance apparel, hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags, small leather goods, and home furnishings (including furniture). For more information, please visit calvinklein.com.
PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Warner’s and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, DKNY, Ike Behar and John Varvatos.
IMAGE CREDITS: Courtesy of Calvin Klein, Inc.
EDITORIAL CREDIT: calvinklein.com
SOCIAL MEDIA: facebook.com/calvinklein; calvinklein.tumblr.com; google.com/+calvinklein; youtube.com/calvinklein; twitter.com/calvinklein; instagram.com/calvinklein show yours. #mycalvins @calvinklein
PVH CORP. SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: Forward-looking statements made in this press release, including, without limitation, statements relating to PVH Corp.’s future plans, strategies, objectives, expectations and intentions, are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements are inherently subject to risks and uncertainties, many of which cannot be predicted with accuracy, and some of which might not be anticipated, including, without limitation (i) the Company’s plans, strategies, objectives, expectations and intentions are subject to change at any time at the discretion of the Company; (ii) the levels of sales and the extent of discounts and promotional pricing, all of which can be affected by changes in the economy, fashion trends, and other factors; (iii) civil conflict, war or terrorist acts, the threat of any of the foregoing, or political and labor instability in any of the countries where the Company’s products are sold, produced or are planned to be sold or produced; (iv) disease epidemics and health related concerns, which could result in closed factories, reduced workforces, scarcity of raw materials and scrutiny or embargoing of goods produced in infected areas, as well as reduced consumer traffic and purchasing, if consumers limit or cease shopping when they become ill; (v) the failure of the Company’s licensees to preserve the value of the Company’s brands or their misuse of the Company’s brands; and (vi) other risks and uncertainties indicated from time to time in the Company’s filings with the Securities and Exchange Commission.
The Company does not undertake any obligation to update publicly any forward-looking statement, whether as a result of the receipt of new information, future events or otherwise.
Source: PVH Corp.