World’s Most Famous Office Building to Shine Pink and White in Memory of the Philanthropist
NEW YORK — November 14, 2011– The Empire State Building (ESB) will shine its world-famous tower lights in pink and white tonight to pay tribute to the memory of Evelyn H. Lauder and her courageous work raising awareness in the fight against breast cancer.
In 1993, Mrs. Evelyn H. Lauder founded The Breast Cancer Research Foundation (BCRF). Since that time the BCRF has raised over $350 million for research. In 2000, The Estée Lauder Companies’ Breast Cancer Awareness Campaign began its Global Landmark Illumination Initiative whereby world-famous landmarks around the globe, including the Empire State Building, are illuminated in glowing pink lights during Breast Cancer Awareness Month in October to focus attention and spread awareness about breast cancer, and the message that early detection saves lives.
“The Empire State Building shines our tower lights in pink tonight and until 6 am Tuesday morning in memory of Evelyn H. Lauder,” says Anthony E. Malkin of Malkin Holdings, “a loving wife, mother, and grandmother and a woman who has improved the lives of millions with her advocacy and inspiration in the fight against breast cancer.”
For more information on the Breast Cancer Research Foundation, visit http://www.bcrfcure.org.
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About the Empire State Building:
Soaring 1,454 feet (from base to antenna) above Midtown Manhattan, the Empire State Building is the “World’s Most Famous Office Building.” With new investments in infrastructure, public areas and amenities, the Empire State Building has attracted first-rate tenants in a diverse array of industries from around the world. The skyscraper’s robust broadcasting technology supports all major television and FM radio stations in the New York metropolitan market. The Empire State Building was named America’s favorite building in a poll conducted by the American Institute of Architects. The Empire State Building Observatory is one of the world’s most beloved attractions and is the region’s #1 tourist destination. For more information on the Empire State Building, please visit www.esbnyc.com, www.facebook.com/EmpireStateBuilding, or @ESBObservatory.
SOURCE: The Estée Lauder Companies Inc.